Purpose-built AI turns expert insight into real-world action through guided reflection, scenario role play, and a clear commitment to what you'll do differently. Unlike generic AI tools, it stays grounded in the lesson and follows instructional design intent.
Featuring Adam GrantFeaturing Amy Edmondson
Leadership built between meetings, not events
Most leadership programs fail because the format doesn't match reality. Big Think+ delivers expert microlearning and AI coaching that fits a lunch break and surfaces an idea a leader can use that afternoon.
See the full catalog and build your first program in minutes.
The toolkit
Everything L&D teams need to build leaders fast
Content, tools, and scale anchored to the world's biggest thinkers.
AI Coaching in every lesson
Purpose-built AI turns expert insight into real-world action through guided reflection, scenario role play, and a clear commitment to what you'll do differently. Unlike generic AI tools, it stays grounded in the lesson and follows instructional design intent.
Curations for custom learning
Learning managers and learners can save and group Video Lessons, Expert Classes, Learning Paths, and Courses. Publish Curations to learner home pages in a few clicks for self-paced, custom experiences.
Expert content that earns attention
Microlearning experiences featuring thinkers like Adam Grant and Amy Edmondson across philosophy, science, technology, and business. Content designed to surface one idea a leader can use today.
Integrates with your stack
Connect Big Think+ into your existing learning environment via API-based integration with your LMS or LXP, or through SCORM. An integrations team works with you to connect learners immediately.
200+Video lessons from world-class thinkers
60+Deep Dive experiences for applied learning
3New lessons added every week
7 daysFree trial with full catalog access
Why now
Leadership development breaks when it doesn't match reality
The gap isn't intent. It's format. Costly, time-intensive events reach a small group once and disappear. What changes behavior is consistent, accessible learning that shows up in the daily moments between meetings.
The old way
- ×Costly, time-intensive programs that reach only a small group of leaders
- ×One-off events that create a moment but no lasting behavior change
- ×Generic AI tools that drift away from instructional intent and lesson context
- ×Learning disconnected from the daily decisions leaders actually face
The Big Think+ way
- ✓Microlearning experiences that fit in a lunch break and apply the same afternoon
- ✓AI Coaching embedded in every lesson, grounded in the expert content itself
- ✓Curations let learning managers publish custom learning paths in a few clicks
- ✓Integrates with your existing LMS or LXP so learners access content where they already work
Process
From catalog to behavior change in three steps
A clear path from first step to measurable outcome.
Curate your learning experience
Select from Video Lessons, Expert Classes, Learning Paths, and Courses. Group them into Curations and publish to your learners' home pages in a few clicks.
Coach learners to action
Every lesson includes AI Coaching that guides reflection, runs scenario role play, and secures a commitment to what the learner will do differently.
Connect to your existing systems
Integrate with your LMS or LXP through API or SCORM. Your integrations team partner ensures learners access content where they already work.
Packages
Start with a free trial. Scale to your whole team.
Big Think Edge gives L&D teams unlimited users and full catalog access. Individual memberships are also available.
Big Think Edge
Free for 7 daysthen full catalog access
Team-oriented plan with unlimited users and the complete learning library.
- ✓ 7-day free trial
- ✓ 200+ video lessons
- ✓ 3 new lessons added each week
- ✓ 60+ Deep Dive experiences
- ✓ Unlimited users
- ✓ Learner support guides
- ✓ Bonus educational content via newsletter
- ✓ Note-taking space
Digital Only
$10per month, cancel anytime
Individual membership with ad-free access to Big Think content.
- ✓ Ad-free experience on BigThink.com
- ✓ Early access to interviews and classes
- ✓ Exclusive access to Big Think+ class library
- ✓ Annual option: $96/year (20% savings)
Print + Digital
$15per month, cancel anytime
Full digital access plus print edition.
- ✓ Everything in Digital Only
- ✓ Print edition included
- ✓ Annual option: $144/year (20% savings)
Good to know
Common questions about Big Think+
How do I access members-only articles or videos?+
Once logged into BigThink.com, the entire site is ad-free. You can access articles and editorial products on the Big Think homepage, Big Think Interviews, and early access videos. Exclusive, ad-free access to the Big Think+ class library is also available.
Are the videos the same on YouTube and BigThink.com?+
All videos on YouTube are also available on BigThink.com. Members get early access to interviews and classes not available on YouTube.
What payment methods do you accept?+
Major credit cards, Apple Pay, Google Pay, Cash App, Klarna, and Link.
Do you issue refunds?+
No refunds or prorated credits at this time.
When will I be charged?+
Your first payment is processed upon subscription. Subsequent charges depend on your chosen plan. Your next payment date is visible on your Account Page.
Can I integrate Big Think+ with our existing LMS or LXP?+
Yes. Big Think+ supports API-based integration with your LMS or LXP, as well as SCORM connectivity. An integrations team works with you to connect learners to microlearning content immediately.
Get started
Build the leaders your organization needs next
Book a call to see how Big Think+ fits your L&D programs and integrates with your existing learning environment.
Book a call